Setting up an event: 5 questions to ask yourself when organising an event

Organising an successful event is not as easy as it seems. Here are 5 things you should ask yourself while planning your next event.

“Before anything else, preparation is the key to success.”

Question 1 – What is the objective or are the objectives of my event? What is the reason we are going to organise this? What is it I want the attendees to do after my event?

Question 2 – Who do I invite? I now know what I want to achieve, so who do I want on my event so we can meet this objective(s) and how do we communicate with them?

Question 3 – Which are the different building blocks we are going to use to create this event? What kind of meeting formats, room set ups, technology will we need to make sure we meet the objective(s)?

Question 4 – Can we do all of this for the budget at hand? What adjustments are possible, where do we up- or downgrade?

Question 5 – How will we do our follow up? How do we measure the success and if we have met our objectives?

Do you still wish to get some help in organizing an event? We’ll help you with pleasure. Contact us today.

Erwin Dielens

Erwin Dielens is an expert in events, meetings, conferences and live communication with a track record of 15 years of which a big majority in the international B2B environment.”